POSTS FROM DAN CHIA SẺ - COACHING RELATED

Sunlight, a brand came from Unilever’s family, has come back at the end of 2018 with a new campaign that has a different approach from their previous campaign. It is said has made a big impression on social media. However, in my perspective, next to this success, there are things that needed to discuss.

Using the popular trend to make advertisement has also become a trend for marketers. People would not forget how Nissan and its agency made Deadmau5 fell in love with their GT-R, using Twitter to troll Ferrari in 2015 (Renfree 2015). Nowadays, Durex can be said as one of the most successful brands with tracking trends fast and use them in their social media ad. However, it might not seem like every ad will get a positive reaction from the audience.

The detergent market in Vietnam is said to be a very competitive race in terms of advertising and marketing. Different brands are trying to approach their consumers in different ways. Aba, a detergent product from a local company Dai Viet Huong, choose a different way of marketing - buzz marketing, which has helped the brand’s name is widely known in a short time. However, would it bring more cons than pros?  

Raising brand popularity and differentiating itself from the market are the essential goals for an insurance company. Rather than promoting the practical values, companies have focused on promoting their brand, product with emotional values. Prudential - a U.K insurance company, released the campaign “Không sao đâu” (“It’s ok”) as a next step after the successful campaign ”Gia đình là vô giá” (“Family is Priceless”), in order to spread out further the message about family’s value to everyone.